One of the key outcomes of and lessons learned from the March 2014 iCCM Evidence Review Symposium in Accra, Ghana was that iCCM services are underutilized in many settings. Demand generation and social mobilization are essential components to achieve effective and efficient iCCM programming. The need for a subgroup was identified, comprised of professionals with experience and interest in demand generation and social mobilization for iCCM. This subgroup can build on the information and materials compiled and shared at the iCCM Evidence Review Symposium (including presentations and tools, now housed on CCM Central’s Symposium site) as well as the demand generation-related work compiled and currently underway by the Global Diarrhea and Pneumonia Working Group. This subgroup can be distinguished from the Global Diarrhea and Pneumonia Working Group whose main objective is to “share with the global health community experience and best practices in development messages and implementing communication approaches to encourage appropriate treatment behaviors among both caregivers and providers relative to diarrhea and pneumonia treatment.”


The Demand Generation and Social Mobilization Subgroup aims to support implementing programs by identifying successful strategies, approaches and tools for generating demand and mobilizing communities, as well as identifying priority research questions. Through this work it will contribute to reducing mortality and morbidity of childhood illnesses that can be treated at the community level through iCCM services. To clarify the scope of the Subgroup, members developed a list of working definitions, which can be found here.


    1. 1. Templates for example case studies of successful programs and approaches (including community mobilization) used in under-resourced settings
    2. 2. A series of case studies (based on the templates)
    3. 3. Collated tools used for planning, data collection, and implementation of demand-related activities
    4. 4. A list of priority research questions relating to demand generation and social mobilization for iCCM.
    5. Example questions include:
      • • What is the role of CHW gender in acceptability of iCCM services?
      • • How can existing data sources be used to capture information regarding local demand for and barriers to iCCM services?
      • • What are successful approaches to:
        • o improve caregiver understanding of the differences between simple cough and cold and pneumonia (in order to reduce demands for unnecessary antibiotic treatment)?
        • o promote adherence to treatment?
        • o introduce innovations or best practices quickly into iCCM platforms to drive uptake of key interventions?
        • o find the optimal mix of community health provider functions, range of services and balance between breadth and depth of tasks, and how does this influence utilization and quality?
        • o use ICT to improve community health worker performance from pilot to scale?
        • o efficient recruitment, training and deployment modalities for human resources for iCCM to better serve the needs of consumers/clients and drive utilization of services?



Membership is open, in particular, colleagues implementing in-country iCCM programs are encouraged to participate. Please contact a facilitator (below) to express interest in joining the subgroup.


  • • Rotation of leadership roles by sub-group members every 6 months
  • • Co-facilitated by Eric Swedberg (Save the Children) and Alyssa Sharkey (UNICEF New York) from August 2014 – February 2015

Frequency and Means of Communication

  • • Ad hoc email communications
  • • Monthly conference calls

Meeting Minutes