One of the key outcomes of and lessons learned from the March 2014 iCCM Evidence Review Symposium in Accra, Ghana was that iCCM services are underutilized in many settings. Demand generation and social mobilization are essential components to achieve effective and efficient iCCM programming. The need for a subgroup was identified, comprised of professionals with experience and interest in demand generation and social mobilization for iCCM. This subgroup can build on the information and materials compiled and shared at the iCCM Evidence Review Symposium (including presentations and tools, now housed on CCM Central’s Symposium site) as well as the demand generation-related work compiled and currently underway by the Global Diarrhea and Pneumonia Working Group. This subgroup can be distinguished from the Global Diarrhea and Pneumonia Working Group whose main objective is to “share with the global health community experience and best practices in development messages and implementing communication approaches to encourage appropriate treatment behaviors among both caregivers and providers relative to diarrhea and pneumonia treatment.”
The Demand Generation and Social Mobilization Subgroup aims to support implementing programs by identifying successful strategies, approaches and tools for generating demand and mobilizing communities, as well as identifying priority research questions. Through this work it will contribute to reducing mortality and morbidity of childhood illnesses that can be treated at the community level through iCCM services. To clarify the scope of the Subgroup, members developed a list of working definitions, which can be found here.
Membership is open, in particular, colleagues implementing in-country iCCM programs are encouraged to participate. Please contact a facilitator (below) to express interest in joining the subgroup.